‘Allo! I’m Kirsty.
Launch copywriter, ex-psychotherapist,
and owner of a surprisingly flat head.
There are a few other things you should know about me.
I never use templates...
I only work on one big project at a time (hellooo, deep dive!)…
And I’m a BIG believer you should build the box to fit the launch — not the other way around.
Because a truly great launch isn’t about numbers and copy-paste formulas…
It’s about people. And human nature. And authentic, genuine connection.
Which is where my previous career as a therapist comes in preeettty handy.
I spent 10 years of my life rolling around in the world of psychology
Studying it, practicing it, and teaching it at university.
So as well as getting a pretty impressive handle on the mechanics behind things like decision making, motivation, and change processes, I also got a stack of experience building rapport, leveraging emotions, uncovering blindspots, and moving people forward into better versions of their lives...
And I did all of it using only words.
At the risk of sounding incredibly pompous, I want to point out that I also have a great sense of humour and a knack for storytelling.
I guess you could call me a triple threat...
Kind of like the Hugh Jackman of copywriting, but with less propensity for muscle growth. I also don't look quite as good in shiny gold pants.