Trust has plummeted, wallets
are tight, and robots are taking your job—

Which means you’re either earning less money than you were a couple of years ago (what’s up with that?!?), or have shifted your offer to something new, and need to get traction

The quickest, most reliable way to do that is to actively put yourself in the right conversations

And by that, I mean:

→ Reach out to that loyal client

→ Engage with a prospective one

→ Pitch that podcast

→ Apply for that event

→ Float your affiliate offer with that influencer 

→ Approach that big name in your niche, with an offer of a guest workshop inside their program



But, if you’re trying to do that the same way you were in the twenty-teens, you’re probably not getting results…

Thanks to the fact some serious elephants have entered the room. 

*brrrrrrrrpp*
(or however you write an elephant noise…)

Imagine, if you will, you have a regular stall at your local markets. Maybe you sell cheese, or pre-loved clothes, or endearingly questionable drawings
of cats.


Whatever the case, you arrive one Sunday morning to set up, and the landscape has totally changed. 


There’s a group of scary looking security guards hovering around (eek! Why are they here?!?), the ground is suddenly cobblestoned (in an I-will-almost-certainly-twist-my-ankle way, not a what-a-charming-medieval-village way) and the vibe is, understandably, off. 


Nevertheless, you set up as usual—

That’s what you do, right? 

And wait for your trusty regulars and curious first-timers to come. 


You see a bunch of older, less mobile folk turn around at the entry, defeated by the cobblestones, and group after group of young families hover around the edges, eye off the security guards, and decide it’s not worth the risk. The less-established stalls at the edge of the marketplace benefit from their newfound accessibility, and you watch them have what must be their best days yet.


Some of your regulars *do* still make their way to you, but rather than the usual banter (about their weeks, the weather, or the unbeatable creaminess of your camembert), they ask what the heck is going on. 


👉🏻 Do you pretend to have answers? Or do you join them in the unknown? 

A few first-timers pay you a visit too, but you can see the uncertainty — about this place, this vibe — on their faces. 


👉🏻 Do you proceed as usual, as if this is any ordinary day? Or do you acknowledge the strangeness, as a way to build rapport and put them — at least a little — at ease? 



As always, once people taste your cheese, or see your clothes, or vibe with the quirky charm of your drawings, the sales come easy. 

But the process of getting them to that point has undeniably changed. 

The effort required for someone to make it to your stall has increased tenfold, thanks to the menacing guards, general vibe, and those bloody cobblestones…

Plus, there’s the fact that those less-established, but now far more accessible stallholders are taking substantial chunks of your business.

But how are your potential customers to know that the gouda they’ll find there doesn’t even come close to yours?

Or the clothes they purchase there will fall apart, or shrink to ridiculous proportions, after the first wash?

OR THAT THE CAT DRAWINGS ARE PRINTS?!?


(Sorry… clearly I have some feelings)


Bby grl, you have got to tell them—


In a way that meets them where they are (confused, uncertain, looking for quick wins + minimal risks), and makes it easy and safe for them to come to your table. 

If this (admittedly quite odd) metaphor has clarified some things for you, great!

You and I are going to get along brilliantly. 


And, if it’s clarified things for you to the point where you’re wondering what else I have to offer here, also great! 

Because here’s the thing…

You don’t need to learn how to write a pitch… 

(i.e. initiate all of those conversations I listed out at the top of the page). 

You need to send one. 

(Actually, you need to send 4 to 6, but we’ll get to that soon) 

And then you need to work out how to leverage the ones you land so that every ‘yes’ isn’t a one-and-done, but a gateway to more opportunities. 


So let’s do it, together, during:



Get Pitch Done Week

A hands-on, get-it-done container, led by yours truly

Expect gamified action-taking, inventive collaboration (think list swaps, partnered pitches, guest posts and the like),
1:1 feedback, and co-creation —

All in the name of getting you back in the game in a
Very Big Way


We kick off on Tuesday September 30th

I also felt a bit status-obsessed.

Like, if I am pitching a big podcast I have to incessantly name-drop all the cool people I've worked with to give the impression I'm worthy of an appearance. As a result, I'd bury what I could actually bring to the table.

You helped me reframe it as worrying less about appearance and more about showing the specific value I could bring to the audience. 

I realised I didn't need more case studies or logos to reach out to the podcasts I dreamed of speaking on. I needed to shift my mindset from "when I have, I will..." to "what can I do NOW to make it happen?"

This made pitching feel more natural and I started pitching from a place of confidence vs a place of insecurity.

So sending the pitch felt good, actually. I felt like I had something to offer.

Within 2 weeks of sending the pitch I received an invitation to speak on Pat Flynn's podcast, Smart Passive Income. Pat called it an episode people would listen to again and again.

It aired in August and I received half a dozen emails from clients wanting to work with me.

I sold several courses and books in the coming months from people who said they'd heard me on SPI.

In September, I emailed Pat asking if I could go deeper into the topic by presenting a workshop to his audience in SPI Pro. They scheduled me in for October.

I booked two discovery calls on the day and received two follow-up emails about the content.

I also received an email from the Editor in Chief of Entrepreneur Magazine asking me to speak on his podcast (1M downloads a month).  He had seen that I was giving a workshop in SPI Pro and said he trusts the experts Pat brings in.

In addition to the podcast appearance snowballing into more opportunities, more importantly, I've let go of the feeling that any podcast or authority-building opportunity is "too big" for me. I've made a habit of thinking bigger and can't see myself going back to playing small any time soon." 


- ABI PRENDERGAST, APTCONTENT.CO.UK


“OK, so historically I haven't felt too nervous pitching by email (cuz the worst that can happen is they say no, right?). But I avoided pitching the top 5-10 podcasts I wanted to speak on most because I felt like I might only get one shot at it and I didn't want to blow it.


Just in case Abi’s testimonial didn’t make it clear…

The actions you’ll take inside
Get Pitch Done Week are about
so much more than just getting one ‘yes’

(although that’s obviously a critical piece of the puzzle)


By the time we wrap on October 9th, you won’t just have a handful of pitches off your ‘maybe someday’ list and delivered where and how they need to be for the best possible chance of getting a yes, but also:

👏 A new, far more effective way of conceptualising + approaching pitching yourself and your offers… which means you’re more likely to keep at it, even after the support and accountability go away

👏 Experience feeling awkward/nervous/not fully qualified to send a pitch and doing it anyway

👏 A nifty reframe to sit with if or when you’re resisting sending a follow-up


👏 Strategy and assets in place to maximise the value of all of your future ‘yeses’, and change them from one-and-dones to the first exciting domino in a new line of opportunities

👏 Momentum and/or traction — on your offers, your actions, and your belief that you have control over where your business is heading (even when the current climate is making it feel like you don’t) 

👏 Proof you — and your business — can survive the inevitability of rejection (ooo, what’s possible when you lean into THIS?)

👏 New connections and, quite possibly, new friends (hi… can one of them be me? 👋)

In other words, while the short-term win of this container is being in conversation with the people you pitch (YAY!), and having the skills to fully leverage those opportunities, the long-term win is who you become by doing the thing. 


So, you in?

  • “I just realised...I've sold $20k worth of copywriting, coaching and training in the last two weeks in lead up to being back in the office officially. "


    -MIISH GRIXTI, MIISHGRIXTI.COM

  • “I took actions that innumerable course creators and membership hosts had never managed to convince me to take before. And I didn’t feel forced to; I did it because, due to what I’d learned, I understood that it was the logical thing to do, and I wasn’t afraid anymore. "

    -SUSANNA THAM, MARKETING STRATEGIST + CONVERSION COPYWRITER

  • CX STRATEGIST NADINE NETHERY

    "I feel much more confident during the conversations I'm having with potential clients. And I truly believe it's because I now clearly communicate the value and ongoing benefits that go with this offer! I have a clear way to position my premium offer as the logical next step, and it feels aligned with my values and the outcomes they're after. "

    -NADINE NETHERY, CANDOCONTENT.COM

To be clear, this is for you if:

✔ You’re a service provider wanting new projects, or a business owner wanting more exposure (stages, podcasts, collabs, affiliates and the like) and you need help executing the ask

✔ You have clarity on the thing you want to offer or promote, whether that’s the product or service you want to sell or the ‘thing’ you want to be known for

✔ You have at least one person or opportunity you know you want to pitch (we can find the rest as we go) 

✔ You need some skin in the game to do the damn thing


On the other hand, it’s not for you if:


✘ You’re still working out what you offer or who needs what you have

✘ You prefer to move slow (for the record, there is absolutely nothing wrong with that! It just means that this container won’t be your style)

✘ Group experiences suck your energy rather than amplify it


Ticked most of the ticks?

In case you missed it earlier,
Get Pitch Done Week is not your normal ‘business’ container

Expect:

💥Gamified action-taking

💥Inventive collaboration (think list swaps, partnered pitches, guest posts)

💥Feedback + co-creation

💥Fart jokes (I am who I am)

And, even though I’m calling it Get Pitch Done Week, it’s actually spread over seven working days, because advertising a week of hands-on-doing-the-thing-support when I’ll be offline for three of them feels way too bro-markety for my liking. 


Here’s the itty-bitty, nitty-gritty on what to expect  

→ As soon as you sign-up

A group agreement lands in your inbox, to set the scene for what’s ahead — and give you a chance to opt-out (yep, for a refund) if anything feels out of alignment with your goals, values, and ways of working.

There’s nothing in the agreement that’s out of whack with what’s on this page, by the way! It’s just a way to be really explicit about the kind of space it will be (think: generous, curious, honest, leave-your-ego-at-the-door) —

Since Get Pitch Done Week will be exponentially more valuable for all of us if we’re open-handed with our knowledge, expertise, and connections, as well as willing to ask for what we need and offer what we can in return. 

To be clear, this approach is *not* about encouraging you to be active in the group for the sake of being active (which is actually a very poor use of your time — the container is designed to be an accelerator, not a distraction or procrastination tool). It’s about helping you leverage and enhance the container when you are in there.

Quality of interaction > quantity, always.  

→ September 23rd (i.e. a week before we kick-off)

You get an invite to jump into our container (hosted inside Circle), specifically so you can dive into some resources that help you reframe pitching from an ick task into a meaningful one, and pinpoint conversations you can join. 

This way, you arrive at our first workshop with enough context to get straight into writing your first pitch. 


→ September 30th, 10am — 11:15am AEST: Live pitch-writing workshop

During this session, you’ll write your first pitch via a series of guided prompts.

It’s not about trying to hedge yourself into some sort of ‘proven template’, but rather join and add to the conversation in the most effective way—

Something that will of course look different depending on the context of who or what you’re pitching, what you have to offer, and the action you want the person on the receiving end to take. 

And, in case you’re wondering, yes: the prompts will definitely get you to address the elephants in the room, in a way that anchors your pitch in the here and now, and therefore significantly increases the chance it will get a response. 

By the end of this workshop, you’ll have your first pitch 85% written. 


→ October 1st, 11:15am AEST: Deadline for submitting your first pitch for personalised critique

(yup, I’m gamifying things a little here!)

I’ll don my copywriting hat and comb through your pitch, helping you whip it into its most effective state before you hit send.

Expect comments and suggestions in Google Doc form, as well as a pep-talk on following through. 

By the time you get your pitch back, you’ll know exactly what (if anything!) you need to change before you hit send. 


→ October 2nd, 2:30pm-3:30pm AEST: Office hour and (at the risk of sounding like a hypey-girl-boss type, when nerdy-strategic-optimist is FAR more accurate) pitch party

Need help implementing the changes I suggested yesterday? Struggling to hit send, and need some help unpacking why? Getting started on your second (third, or fourth) pitch, and have a question that needs answering? In search of some accountability or time in your calendar to do the thing? 

This office hour is for all of that.

I’ll be on hand, inside the Get Pitch Done space, ready to help (imagine a much more UX-friendly WhatsApp group with real-time exchanges, and you’ve got the gist). 


→ October 3rd: Pre-recorded workshop that steps you through how to ace your follow-ups

You sent your first pitch a couple of days ago (and ideally at least one other since), which means — if you haven’t heard back — it’s time to start thinking about how to follow-up. This is the part where most of us feel awkward, and ghost the people or platforms we’ve just offered to help (how’s THAT for a reframe? 😉). 

Here? We’ll feel awkward and do it anyway. 

Tune in to this workshop ready to write, and come out the other end with your follow-up ready to send. 


*weekend occurs*

i.e. you, me, and the other legends inside switch off our laptops and go about our lives like happy little ferrets.


→ October 7th, 10am-11:15am AEDT: Live workshop on how to leverage every ‘yes’ into more opportunities

If you’ve got a track record of getting a yes, doing the thing, and then thinking, ‘well, that was nice’ as you go back to the drawing board, this piece of the puzzle will likely be the most valuable part of this whole experience. 

This workshop will help you shift the way you think about opportunities, and act accordingly. 

You’ll leave this workshop with a gameplan mapped out, and at least one more asset to create. 


→ October 8th, 11:15am AEDT: Cut-off for critiques of the aforementioned asset/s

This works the same as last week — you submit what you worked on as a result of yesterday’s workshop by the cut-off time, and I plonk my strategy + copywriting hat on to review it, helping you make it work harder and better for your business. 

Expect comments and suggestions via Google Docs, and clear next steps for implementation. 


→ October 9th, 2:30pm-3:30pm AEDT: Live hour + wrap up

This is our last day of Get Pitch Done Week, which means we have dedicated time for any lingering questions, plus a great opportunity to celebrate wins (and get a shared sense of what’s really working well at this particular point on the timeline), consolidate gains, and think strategically about what’s next. 


And, from Tuesday September 30th until Thursday October 9th, you have access to a group space, where you can bounce ideas, strategise opportunities, ask for + offer support, and share connections with the other legends inside (myself included). 


If the idea of ‘sharing connections’ makes you nervous, the expectation is *not* that you intro your high-value contacts to a bunch of people you’ve just met — although, of course that’s absolutely an option if you feel like the mutual benefit is there.

It’s more that your network and experiences are an open book of knowledge, as in “oh, my coach actually has a summit about that coming up soon! Here’s the link”, or, “one of my web design clients is talking about starting a podcast - do you want me to ask if she needs an editor?”.

More of a visual person?

Here’s how everything fits together to upskill + support you as you put yourself in conversation with the people and opportunities that will move your business forward

Here’s a peek at what happens when you put those skills + support to work

🐘 I’ve done pitch-type things before… and they’ve been kind of meh.
I’m not convinced this would be any different.

Hello, yes, welcome to the ever-growing club of ‘people who have invested in offers that have looked great on paper, but (sadly) been pretty… underwhelming’ (reckon we can fit that on a club shirt? 😉)

Get Pitch Done Week isn’t for everyone (no offer is!), which is excellent news, because the things that make it different can help you answer this question. 

First up, the focus inside Get Pitch Done Week is on doing, rather than learning, in that the offer is specifically designed to get you writing and sending pitches quickly. 

For example, rather than having to carve time out to watch a workshop that teaches you how to do something, then having to find time to implement what you now know, the live workshops inside Get Pitch Done Week involve you creating the thing (your first pitch, your follow-up, your ‘leverage a yes into more opportunities’ asset) during the workshop. 

And, in the event you can’t make one of the workshops live (due to time zones, prior commitments, or snotty children), you’ll still get the same create-as-you-go experience when you sit down with the replay. 


Secondly, Get Pitch Done Week uses the group as an asset, rather than a nice-to-have- but-not-necessarily-valuable component

I’m baking in opportunities for inventive collaboration (think list swaps, partnered pitches, guest posts), feedback, and co-creation from the get-go, so that the group represents opportunities, not just camaraderie (although, there will be plenty of opportunity for that too!). 

I kind of hate that saying “your network is your net worth”, because I think it stinks of privilege and manufactured wank, but the function of this group is built on that idea…

Just with equal opportunity and authenticity at the core 🤗

 
Thirdly, Get Pitch Done Week is an accelerator, not a distraction or procrastination tool


The short nature of the program (7 days!) combined with elements of gamification mean that there’s not much chance to sit around and shoot the breeze. I love a leisurely pace as much as the next person, but that defeats the promise and premise of Get Pitch Done Week: quick wins, with long-term returns. 

Finally, my approach to pitching is probably different to those you’ve seen or tried before

It’s less about being ‘salesy’ or ‘saying what you think you should say’ and more about ‘showing up as you are to helpfully join the conversation’. 

As an ex-therapist and ex-copywriter, I’ve got a pretty nifty skillset when it comes to helping people build rapport, engage, shift perspective, and explore opportunities, and my approach is very much a culmination of these things. 


Still here? 

Let me take a stab at the particular elephants in *your* room right now, so you can make a decision you feel very happily grounded in— whichever way you land




Here’s a peek at how my pitches have landed over the years

And, in case you’re wondering, yes: I’m still actively sending them — A growing business needs a constant influx of leads, and it’s
pitches > paid traffic for me, any day o’ the week 😉

🐘 I actually think I’m just too scared to send a pitch! 

I think we need another club t-shirt…

The promise here isn’t that you’ll enter the program and magically leave all fear behind.

It’s that you’ll feel scared/uncomfortable/awkward and do it anyway… which is actually the bigger win 😉

If part of your fear around pitching yourself and your offers is related to some uncertainty about the quality/appropriateness/tone/CTA/insert your question-mark here of your pitch, remember that you’ll get objective, expert feedback on your first pitch before you send it, and have ongoing opportunities for second-sets-of-eyes, critiques, and moral support for the rest. 

Finally, if it helps, I’ll actually be sending pitches right alongside you (I’ve got a new core offer up and running this year, and I’m keen to line up a bunch of events and podcasts in the near future), so rest assured this won’t be some weird container where I’m ordering everyone in it around like peasants, completely unwise to and untouched by the here-and-now process of doing the thing. 

🐘 Ok, but what if I do send my pitches and everyone says no?

Oh, I guarantee you some people will say no…

Which I realise is probably not the guarantee you were expecting here 😆 

But, the thing is, if you’re scared stiff that your pitch might be rejected (or worse: ignored) it’s very hard to send it, because you’re holding out hope for a perfect, foolproof approach…

Which, in all honesty, doesn’t exist and is never going to come. 

There will always be some risk involved — even with the most responsive strategy and best possible support (which, coincidentally are exactly what you’ll find inside Get Pitch Done Week). 

So I’d like you to sit with a different question for a few seconds: 

What if you send your pitches and one person says yes?

What might that mean for your bank balance?

Your confidence?

Your fire about + belief in what you do?

And, remember, the approach I’ll be leading you through isn’t just about landing one project or appearing on one stage or landing one collaboration (as exciting as those things are!!)…

It’s about using that win as fuel for more, by getting strategic with things like:

👉🏻 The shape of your projects

👉🏻 The kind of questions you ask the person you’re working with, and when you ask them

👉🏻 The social proof you collect, and how you leverage it

👉🏻 And other bits and pieces that are waiting for you in the live workshop on October 7th 😉



If you’re all the way down here, I suspect

The thing you need most right now is some momentum in your business…

Get Pitch Done Week offers that in spades


So, shall we get cracking?

FAQs

“Is this just for service-based businesses?”

Nope, but the type of business you have will shape the kind of pitches you’ll send. So, for example, if you’re in e-comm, your pitches might be to influencers, stockists, or bloggers. If you sell online courses or digital products, your pitches might be to podcasts, events, or affiliates. If you sell services, your pitches are likely to be to prospective clients.   


“It sounds like this is all about writing pitches via email — is that right?”

Au contraire, mon ami! This is all about getting pitches down on paper, in whichever form they’re most likely to be seen. Sometimes that will mean email, other times it will mean application forms, DMs, or scripts for audio or video messages. If you’re thinking about a pitch in another form, let me know to make sure I can help 😉


“Why aren’t there 7 consecutive days?” 

Because it feels like marketing puffery to call it a ‘7 day container of support’ if I’m not actually available for 3 of them…

And I really like my weekends.  


“What time are the workshops again?”

We’ve got live workshops on:

  • Tuesday September 30th from 10-11:15am AEST, and

  • Tuesday October 7th from 10-11:15am AEDT* (note daylight savings switches on)

And we’ve got two more live events on:

  • Thursday October 2nd from 2:30-3:30pm AEST (an office hour, which works like a live chat — no cameras or recording for this one!), and

  • Thursday October 9th from 2:30-3:30pm AEDT (a live hour + wrap-up)

And yes, of course there will be recordings for the three video sessions, which will be available in the group space on Circle about 2 minutes after each one wraps. 


“How much of a problem is it if I can’t make them all live?”

Not a problem — the workshops will run so that you can still have the same experience if you’re watching the recording. Plus, there’s a bunch of asynchronous support on offer too (via individual critiques, and the group space) — just make sure you keep pace so you can get the most out of what’s on offer! 


“Where will everything be hosted?”

On a platform called Circle. If you haven’t used it before, it’s the tits! One login for everything, and nice, clean UX. 


“Is there a group space?”

Yep — right the way through. And I’ll be in there once a day, every day (outside of the weekend), to respond to Qs, facilitate conversations/ideas/connections, and the like. 


“What if I realise part-way through that this isn’t my jam?”

As soon as you sign-up, you’ll get an email with more details on the program, including a group agreement. If anything in there feels like it’s out of alignment with your values, vibe, or expectations, let me know, and I’ll organise a refund. To be clear, if you’re vibing with what’s on this page, there really shouldn’t be any surprises in that doc, but I know not everyone reads every word, so here we are 😉


“How many people will be inside?”

I honestly don’t know! It’s a new offer for me (albeit one my spidey senses are telling me people want and need), so we’ll see how it goes. The way I’ve designed it means that your experience should only be enhanced by more people, since 1:1 support is baked into the format (i.e. via the critiques), and every member brings new ideas, connections, and collaboration potential. Also, at the risk of tooting my own horn, I facilitate pretty epic group spaces. 


“When’s the cut-off for joining?” 

9am AEST on Tuesday September 30th (i.e. one hour before our first workshop). If you join anytime after September 23rd, you’ll get immediate access to the Get Pitch Done space, so you can jump straight in and get prepped for that first live writing workshop. 


“I’ve got another question…”

Great! Shimmy me an email at hello@kirstyfanton.com — messy thought dumps are always welcome!