If you could communicate expertly—
On your sales calls, in your emails, when you’re on a big-deal stage or podcast, inside your online communities, and as you deal with the
doubt and uncertainty in your head—
What would that mean for your business?
You’re at the point in your business where you know you’re good at what you do
You’ve got folders full of deliverables for clients you’d work with again in a heartbeat, countless zoom recordings of sessions where the magic happened, and a bunch of love notes in your inbox.
You’ve featured on a neat little collection of podcasts (or hosted your own), have a preferred social platform, and are well and truly on board with the knowledge that your list is your most valuable resource—
Even though you haven’t executed all the grand plans you have for it just yet.
Plus, when you’re in the zone, you’re kind of unstoppable.
So why does that meaningful, milestone-level growth you’re chasing still feel out of reach?
Is it the shifting sands of the market?
The general chaos of the world?
The absolute boom of AI?
Your response to those things?
Or something else you just can’t see?
Because, up until a couple of years ago, the only trajectory you’d known in business was an upward trend.
This current stuckness is new and unwelcome territory, and the only certainty you have is that you can’t find your way out.
This is going to sound weird, but can you do me a favour?
Make a mental note of all the points of conversation that are coming your way in the next 24 hours—
Anything that’s in your calendar (meetings, interviews, workshops, events etc), as well as any tasks you want — or need — to tackle (e.g. email list, pitch podcast, re-write home page, prepare presentation, reply to bookkeeper, restock the pantry with Whittakers, check Slack, send that awkward email to your client). And don’t forget the bits and pieces that require you to have some sort of conversation with yourself (decisions to make, blank pages to tackle, resistance to work through etc).
Got it?
Cool.
How much hinges on those conversations?
As in—
👉🏻 What (likely) happens if all of them go well?
👉🏻 What (likely) happens if all of them go poorly?
Write it down. Draw a flowchart. Give an impact a rating — lean in to however your brain works.
Can you see how much of your growth and momentum relies on your ability to communicate effectively?
Seriously —
🤔 What would it mean if you were able to rewrite your home page so every single person who lands there can immediately see whether they’re in the right place, and — if so — what they should do next?
🤔 Or if you were able to answer someone’s question about what you do with a response that clicks, and is met with genuine enthusiasm, because ‘wow! I need someone like you!’?
🤔 What if you were able to (finally) brief your contractor in a way that allows them to operate as a human extension of your brain?
🤔 Or ask your coach the kind of question that gives you the precise insight you need to get moving?
🤔 What if you could hold that boundary with your (honestly quite annoying) client, without feeling like a hardass?
🤔 Or if you could put together a workshop that felt so on point for the audience, your inbox gets flooded with thank-you’s and requests to work together in the hours after?
🤔 What if you could actually show up on social media — without feeling like an imposter — because ‘being visible’ doesn’t feel so scary anymore, now you a) have the skills to genuinely connect with people there, and b) realise the ridiculously high content standards you were trying to reach were all self-imposed?
🤔 What if you could offer the kind of reflections that uncover a whole field of objections on your next sales call, then have the skills to not only normalise those objections, but address them in a way that leads to a signed proposal?
🤔 What if you could craft a pitch for that stage that you’ve DREAMED about being on that’s so compelling, you get a ‘yes’ within 24 hours?
🤔 What if you could create and facilitate the kind of group space that people rave about — not just because of what they learn from you, and the way they’re supported, but also because of the energy inside?
🤔 What if you were able to leverage the fact that you’re completely open to tweaking or dismantling or completely changing direction because you finally knew which questions to ask to get clarity on what’s not working with your current set-up, what’s likely to land, and what you’re genuinely excited to DO with your zone/s of genius?
Psst… notice how none of these things are a direct application of your core skill?
Most importantly, what would happen if all of those things took place together — one big, delicious ripple effect running through your business?
*inserts appropriate pause for thinking that one through*
Hey, I’m Kirsty
My entire working life (well, except for that stint as an angsty teenage checkout-chick — a role I will regale my grandchildren with, when the idea of anything but a robot scanning your groceries is obscenely quaint) has hinged almost completely on my ability to connect with people, hold space for their fears, witness their potential, and enable them to move towards a better, easier, or richer version of their lives…
Using only words.
And y’know what?
The longer I’ve been in the online space, the blurrier the line between therapy and business has become.
We humans, regardless of whether we’re in a therapy session, on a discovery call, listening to a podcast, or reading an email on our phone while we sit on the loo, absolutely thrive when the interaction we’re part of feels specific to us.
When we feel seen.
When we feel like we’re the only person ‘in the room.’
Ex-psychotherapist, ex-launch copywriter, and ex-pert (see what I did there? 😉) communicator.
And we business owners—
Regardless of whether we’re therapists, copywriters, designers, video editors, artists, course creators, OBMs, event managers, or some other glorious thing, realise the best outcomes when we provide that exact feeling for our prospects, clients, team members, and partners.
Unfortunately, no-one tells you that when you set up shop.
Which means you focus firmly on your core deliverable, or ‘single use’ kinda skills, and get increasingly frustrated when your business refuses to grow the way you want it to—
No matter how exceptional you are.
The thing I’ve found to be true, over and over again (in my own business and in my clients’) is that effective communication is the connective tissue that allows your business to continually kick the goals you set for it
Because once you master skills like:
👉🏻 Creating safe spaces
👉🏻 Pinpointing the most appealing frame
👉🏻 Asking better questions
👉🏻 Defining roles and responsibilities
👉🏻 Facilitating deeper disclosures
👉🏻 Picking up on the message between someone’s words
👉🏻 Making complex ideas relatable
👉🏻 Constructive disagreement, and
👉🏻 Bringing your own feelings, expertise, and observations into the conversation
Plus gain the ability to notice what’s going on inside your own head before, during, and after an interaction (when you’re quietly shitting yourself before a sales call, for example, or find yourself clamming up mid-interview, or feel your brain switch into people-pleasing mode during a client check-in) —
You’re able to grow a business that feels really bloody exciting to be in.
If you currently feel like you’re banging your head against a wall as your growth flatlines, your offers lose their shine (for you and your prospects), and you spend more time stuck in your own head than actually doing the damn thing, congratulations—
Really!
YOU’VE REACHED THE STAGE WHERE YOUR DELICIOUSLY DEFINED EXPERTISE ISN’T ENOUGH TO SUPPORT THE VISION YOU HAVE FOR YOUR BUSINESS
And I’d love to help you build the skills and strategies that will, inside…
Comms Camp
A small group, mastermind-type experience — with no lock-in contracts, built for solo business owners who want
responsive, hands-on support
Here’s a taste of what’s possible inside…
Comms Camp builds your skills (aka the ‘whats’) and hones your strategy (aka the ‘hows’ and the ‘whys’) — in real time, with real-world impacts
More than that, it underpins these tactical, external shifts with a constant focus on the inner game of owning a business (aka the ‘why me’s and the ‘who am I’s and ‘how can I possibly’s) —
Because, without this layer, everything else falls apart.
This three-tired approach of skills, strategy, and self is the driver of deep, long-lasting impact — the kind you take with you when you leave.
For example:
→ You learn how to ask high-value questions on your sign-up pages and in your email sequences to build a specific picture of every subscriber on your list (skill) so you leverage more meaningful and deliberate layers of personalisation and responsiveness in your automations (strategy). Because you’re simultaneously interrogating your belief that success means getting it right on the first go, and building trust in your ability to work things out (self), you actively check how your automations are performing, and optimise accordingly.
→ You learn how to frame the touchpoints inside your membership so that your members are more likely to show up and ask for the support they need (skill), in order to amplify the kind of results people are getting, and therefore increase the amount of stellar social proof and word of mouth referrals that drive new members (strategy). You’re also working through your resistance to sales and self-promotion (self), which enables you to ask your members for permission to use the results they share in your marketing, create a much more compelling sales page, and establish high-ROI referral pathways into your membership.
→ You learn how to fold use of self (skill) into your podcast interviews, both as a way of putting nervous guests at ease and as a way of increasing know, like, and trust with your audience (strategy). You’ve also refined your boundaries and shed that slightly performative layer you used to bring to your content (self), which means you’re able to share your thoughts, ideas, stories, and experiences in a way that feels both generous and contained, and leads to more emotional resonance.
“Comms Camp is essentially Kirsty's thinking taught in a really practical, skills-based way.
It's been so pivotal, kind of at that point in my business where I knew I had no shortage of expertise, and still there was like so much shifting in my business, and the market, and the world, and all of that, and Comms Camp was so, so important for giving me that solid foundation in a very stormy sea.
I see it as the perfect balance of the personal and the more tangible business stuff. Separating out the two has never worked successfully for me. I would be much less effective at actually getting the work done and getting the work done to the standard and quality output that I do produce if that personal-side stuff wasn't there. Because otherwise I'm just spending the whole time fighting myself and not getting support on moving past the self-doubt or the resistance and all those things that are equally impactful for me as it is to get feedback and support to bring a tangible asset to life, or to execute on a conversation that leads to a 15k project.
Comms Camp is my ticket to next-level confidence as CEO/Business owner.”
- MIISH GRIXTI, COPY COACH + COURSE CREATOR
Wondering how the different elements of Camp come together every month to offer you robust support, meaningful connection, and tangible ROI?
Here’s a look at what’s waiting for you inside
+ 14 foundational skills lessons that set you up for success — both because you get your head around the whats, whens, whys, and hows of each core skill, and because you build a shared lens to work through goals, sticking points, and next steps with your fellow campers (quick side note: you know what else is a win here? The fact that Campers quickly become excellent communicators, and what *that* does for the conversations inside the space)
+ A growing library of application-based workshops, so you can jump into what you need, when you need it, instead of being completely overwhelmed with content, and constantly feel like you’re ‘catching up’
+ A custom-built-GPT (CommsBot) so you can practice your skills in different simulations as a way to prep for what’s on your calendar or to do list in the coming weeks
+ 1:1 Voxer support — coaching, consulting, and strategy — with yours truly every week (take that, tricksy timezones and squishy calendars!)
+ A monthly group therapy session, so you can understand yourself (wants, fears, flaws, strengths, patterns, ways of being… just the small stuff 😉) and how those things are impacting your business in meaningful ways
+ A live hour each month for whatever the group wants and needs (e.g. skills practice, role play, Q&A, GSD session — the group requests and I deliver, *or* I suggest a focus based on what I’m noticing)
+ A slack-style group space for 24/7 support with your fellow Campers — there are only 16 spots available in Camp at any given time, so expect this to be the kind of space where everyone knows you, understands what you’re working towards, and offers support accordingly (also, everyone inside is exceptional at their core skill, so be prepared for some high-impact insights and ideas)
+ Plus a 60 minute investment strategy call at the start of your first month, so you and I can both get clear on what you need to focus on over the month/s ahead, as well as how the other Campers and I can best support you as you go
Camp is $1000 USD per month, and you can leave anytime
“Stumbling across this space feels like a very lucky accident. A bit like a secret I want to keep — imagine if anyone else knew what I have access to. I feel exceptionally smart for opting into this, if I may say so.
Also, things I like about Comms Camp, in the random order they pop into my head:
it's as bespoke as can be. Responsive. I think of it like a Mastermind, and a mentoring circle, and a sounding board, an incubator for baby ideas to grow wings, and a safe space for awkwardness and all matter of delightful flaws and quirks.
the other Campers - them as people and brains, as well as sharingsuch an intimate space
the lack of noise - any posts are void of...I don't know...biz-speak, biz-buzz?! It'searnest and genuine
there isn't an overwhelming amount of 'study'. Bot also summarises things efficiently
the sessions we have together are on point, with a clear focus, not just random catch-ups just to fill the calendar and make it look like there's a lot of 'value'
Voxer brain bumping with you. And that's probably about you and how curious you get about things, and how much that curiosity invites mine
I feel like it's delivered in ways that are, like that credit card ad says, PRICELESS.
I cannot even begin to think how would I would've navigated all the doubt, identity crises, life crises, and everyday business wonderings without it. I have mental, physical, financial proof that I'm better for it.”
- ANTOANELA SAFCA, COPYWRITER + JOURNALING FACILITATOR
Just so we’re clear…
Here’s how Comms Camp is different from your stock-standard ‘mastermind’
First up, as far as I’m concerned, the inclusions in ANY offer should be entirely focused on what helps the people inside the container reach their goals easier, faster, and with more success—
And I don’t think those things are 64 zoom calls, unwieldy slack groups, and theme months that may or may not apply to your unique business and goals.
That’s why Comms Camp:
✔ Is capped at 16 people. Always.
✔ Has a streamlined group space (because 17 separate channels is a *perfect* recipe for time-suck and overwhelm)
✔ Avoids a forced focus every month, in favour of being a space where you can ask for support on whatever challenge or opportunity you have in front of you right now… and one where I pull your attention to themes, tasks, and blind spots that need your attention ;)
✔ Offers dedicated and generous amounts of 1:1 support, via the magic of weekly Voxer coaching, where you can bounce ideas around, ask questions, get help with specific scenarios, talk about the gnarly stuff (fears, doubts, successes and the like) — whatever will help you most!
✔ Has a deliberate, sustained focus on intrapersonal work (i.e. exploring and unpacking the way you communicate with yourself — things like the stories you tell and beliefs you hold — and how that interacts with your business), which we dive into during monthly group therapy sessions (more on these in the FAQs!)
✔ Has a core curriculum (14 skills and a bunch of practical applications for those skills — more on this below) so everyone inside has a common language and lens to consider things through
✔ Has no lock-in contracts, because if/when it stops helping you get results that matter, it’s silly for you to stay
“A lot of other group programs feel really diluted. Like you wait an hour to get your 5 minutes on a Q&A. Like the fact it’s a group is a bug, not a feature.
What’s really smart about the way you’ve designed Comms Camp is that when we have those group sessions, that’s not our only chance to ask you Qs. We can ask you Qs in the group space, we can ask you Qs in our Voxer window.
So that means those live hours are things worth showing up for, because it’s not like, “well maybe it’ll be useful, and maybe it’s a waste of my time”, it’s like “no, I’m going to get something out of that.”
They really feel like can’t miss events because they’re such important parts of the whole package, which is why I come even when it’s way past my bedtime.
A lot of business training is “you are obviously a robot who should follow my templates and process.”
Your approach is 'how can I help your business and help you consider the emotions that might be getting in the way so they don’t stop you' — but in a way that acknowledges that this has to work for YOU.
And that’s embedded in everything you do but in the group therapy specifically it’s normalizing that we all have similar emotional hang-ups and that’s what you are bringing to the table. Now it’s not a “something wrong with me” problem but a “this happens pretty commonly in business” problem.
It’s not that you’re doing therapy, it’s that you’re doing BUSINESS therapy—
And what I think you do with the things in Comms Camp VIP is help uncover the other stuff that’s going on that’s interfering with even being able to ask the right questions about ‘why are you avoiding your use of self?’.
You do that AND can help with loads of other things, too...which most people can't.
Something else that’s really unique about this space you’ve created is that it’s a space where you can be vulnerable and you can be screwing up and you can be struggling and you can be needing help and it’s a safe space for that.
My experience of other online spaces in the business world have been spaces where the person running it only wants to hear your successes. They don’t really want to hear what you’re struggling with, because your successes are things they can put in their testimonials, or maybe they don’t really know how to deal with the fact their thing isn’t working for you, not ‘how can I make it better?’.
The fact that some of us have cried in group therapy or the live hour or both, I can’t imagine that happening in any of the other spaces I’ve been part of and I think that’s really special.
You should bottle it and tell people about that.”
- ALEX HEENEY, FILM CRITIC, PODCASTER, AND MEMBERSHIP HOST
While the pre-recorded content is not the highlight of a live, hands-on experience like this, it does offer useful insight into the kind of things Camp can help you master
So let’s take a look…
The content is structured in two distinct sections: foundational skills and practical applications, so you learn the building blocks AND how to put them together to respond to the opportunity or challenge in front of you
Each lesson is an audio file, so you can listen at your desk or on the go.
And, if you’re the kinda person who needs visual stuff to make concepts stick, you’ll LOVE the resource section. It’s full of cheat sheets, worksheets, communications audits (so you can get a handle on what you’re doing well and what needs your focus) and annotated examples.
Here’s what’s inside each section
Section #1: Foundational Skills
Module #1: Preparing the space
1.1 Setting an interaction up for success
1.2 Creating safe spaces
1.3 Defining roles and responsibilities
Module #2: Encouraging disclosures
2.1 Mastering nonverbal communication
2.2 Asking better questions
2.3 Checking in and moving forward
Module #3: Working with feeling and meaning
3.1 Pinpointing the message underneath the words
3.2 Removing shame and facilitating sharing
3.3 Making complex ideas relatable
3.4 Flipping the focus
Module #4: Advanced Skills
4.1 Silence
4.2 Constructive disagreement
4.3 Use of self
4.4 Closing
Section #2: Practical Applications
Selling yourself and your offers
Expect a fresh, human-centred way to conceptualise sales (whether you’re selling over zoom, on a sales page, or in a direct pitch), plus skills and examples to help you enact it in a way that fits.Facilitating a group space
This workshop tackles the critical tasks of creating safe spaces, fostering meaningful connections, setting up valuable exchanges, and managing the personalities inside. The end result? You have a space that accelerates the value of the offer it’s attached to.How to manage when someone dominates the conversation
Over-talkers are tricky, wherever they pop up in your business. This workshop gives you practical skills and clear direction on how to regain control of the conversation in a way that’s assertive, not aggressive — no matter how frustrated you’re feeling in the moment.Handling objections
Informed purchasing decisions are excellent. Unanswered objections are not. This workshop gives you the skills and confidence to tackle objections proactively, in a way that’s perfectly aligned with what your products and services actually offer, so you can sell more things to the people who’ll get real benefit from them. Pretty neat, huh?Crafting a keynote
Speaking on a physical — or virtual — stage is one of the most effective ways to build your authority and grow your audience — as long as you can share your expertise in a way that resonates with your audience and aligns with your offers. This workshop will help you do just that.Plotting an email automation
By the end of this workshop, you’ll be able to understand when, how, and WHY to segment your list, as well as how to leverage personalisation to make your subscribers feel like they’re reading emails that have been crafted just for them — a seriously valuable skill in the AI-era!
With a new workshop added every quarter.
AS GOOD AS THE CONTENT IS, IT CAN’T WORK ANY MAGIC ON ITS OWN…
And this is precisely why CommsBot, aka the custom GPT for Comms Camp, exists
It needs you to put it into practice to get results
Well—
That and the fact that there are an infinite number of applications for the skills inside Camp, depending on:
👉🏻 the business you have
👉🏻 the mediums and assets you use to communicate, and
👉🏻 all the delicious uniquities of the people you interact with
And it took 5 months and a 22 page Google Doc for me to realise I couldn’t and, perhaps more to the point, shouldn’t create lessons for all of them, because weaving your way through a bunch of irrelevant content to get what you need is a very shite experience, whereas having a tool that is willing and able to get to work on the exact task you need to tackle, when you need to tackle it, is very bloody good.
Layer this with the fact you get so much real-time support from me and the other Campers, and you’ve got a pretty robust system for learning, practicing, and implementing things in a way that fits.
Comms Camp is a place where you master the skills to fuel YOUR version of success, whatever that looks like
Because, sure: we all want enough money that we don’t have to worry about it, as well as exceptionally satisfied clients or customers, and a way to generate leads that doesn’t feel like pushing an elephant up Everest—
But what those things mean for each of us is entirely subjective.
For example…
Maybe you want to be able to go to a coffee shop one day a week with your Remarkable — totally unplugged — and just write stories
Maybe it’s less about having a million dollar business and more about having enough to fly your sister home for Christmas
Or, maybe you do want the million dollar business, partly for the money, but also so you can say “I did the thing!”
Maybe you want to buy a nice car (not too expensive, but cool ;))
Maybe success looks like a couple of long-term clients with recurring, interesting work—
Or being able to take on $10k/$15k/$20k projects in your business without blinking an eye and KNOW you can handle them
Maybe it’s about no longer undercharging, and no longer feeling over-worked
Maybe it’s about getting into conversations with potential clients where they already have an idea of what is possible for their project, rather than having to hard-sell what you do and why it's a game-changer for their products
Maybe it’s simply feeling excited whenever you talk about your business, and having that excitement translate into a steady stream of leads
Maybe you want your stuff to be a little bit more on autopilot, with your lead magnets funnelling people to the right place
Maybe you want a no homework lifestyle
Or a way to make money even when you’re not on the tools
Perhaps it’s working out how to use your skillset to serve yourself more, not just your clients
Maybe it’s about being invited to be a speaker at events all around the world (and getting paid + travel comped)
Maybe it’s heaps of long meals and dancing
Just so we’re clear…
Whatever success looks like for you, I’d be honoured to help you get there
And I didn’t feel forced to; I did it because, due to what I’d learned, I understood that it was the logical thing to do, and I wasn’t afraid anymore.
Comms Camp is one of a kind.
The group therapy flipped my thinking in ways I didn't expect. I loved hearing everyone's thoughts and processing their words with my own thoughts and feelings about the topic. I've listened to the foundational skills and the practical application modules several times and will continue to do so. They take my communication awareness to a whole new level. And CommsBot is my new favourite gadget!
My internal thinking (or 'narrative') has slowly started to shift.
Not only because I've actually done the thing I could never see myself doing, and succeeded(!), but also because I've become even more aware of our humanness and that I'm never alone, either in thought or in experience—
Delighting in the group’s progress and successes (both tiny and huge), camaraderie, giggles in group, not having to ponder alone, truly sharing the lightest and heaviest experiences of what it means to be in business, to be a business owner, and to do business.
To me, Comms Camp isn’t a ‘membership’ but being part of something. It’s belonging to a congruent organism that has your back. It’s real connection.
That connection is everything, and if I could, I would stay in Comms Camp for life.”
- SUSANNA THAM, MARKETING STRATEGIST + CONVERSION COPYWRITER
“I learned things about myself that I didn't expect, and took actions that innumerable course creators and membership hosts had never managed to convince me to take before.
Still here?
My spidey senses (ok, ok — my chats with existing Campers😉) tell me you might be feeling a bit nervous about the application process
And hey, I get it
Just so we’re clear, the application process is VERY much about making sure Camp can offer you the skills and support you need, and not at all about your 'value' or 'worth' or how much I can brag about working with you on the internet.
In case it helps, here’s a quick litmus test to help you work out if Camp was designed with you in mind…
👉🏻 You own an online business which you run mostly (or fully) on your own
You might have a VA, and you almost certainly hire the occasional contractor or specialist when you need something that’s outside your skillset or capacity (e.g. branding, website design, photography, administrative and technical support, copywriting, coaching, accounting, legal, video editing), but the bulk of the business decisions and delivery sits with you
👉🏻 You’re curious, emotionally intelligent, and have given some thought to who you are and what you want—
Which, for the record, isn’t the same as being fully actualised and knowing exactly what you’re working towards at all times (in fact, if those things are true, I suspect we’re going to have some disagreements around the non-linear process of being and becoming…). Fact is, introspection and personal development are such a critical part of what we do in Camp, so if you have no interest in engaging with these things, you’re much better off finding a space where they don’t get as much air time.
👉🏻 Your friction point is not your core skill (whether that’s copy, branding, strategy, coaching, event organising, pumpkin carving or something else entirely). It’s the skills, tasks, decisions, and (in)actions that sit around it.
This friction point looks different for everyone, and can be anything from a clear bump in the road (an inability to talk about your work in a way that clicks, for example, or an email marketing strategy that’s more ‘YOLO!’ than considered, personalised pathways) to a project you need help with (e.g. creating or launching a new offer, crafting and pitching a keynote), or a general sense that nothing is clicking the way it used to. Basically, you’re at a place in your business where you know your next investment shouldn’t be a copywriting course, or a design intensive, or series of workshops on how to plan shoots.
👉🏻 You’re excited to have a small group of clever, kind, and insightful humans to work with — and are actively looking for this rather than 1:1 support
I’m a big believer that the best group spaces are the ones where everyone inside feels safe to ask for and offer support. To be clear, this isn’t a way for me to shirk my responsibilities as the facilitator — in fact, the success of the group and your experience in it sits firmly with me. Instead, it’s my way of saying that so much of the value of Camp comes from the experience of being part of something; of giving and receiving; of understanding and experiencing your own unique value and perspective, alongside everyone else’s.
If this sounds like you, apply now, and let’s get started.
FAQs
“How does the 1:1 Voxer support work?”
You and I have a set day every week to chat via Voxer (if you haven’t used it before, it’s free and super easy! Think an app for sharing voice notes, and you know all you need to 😉). You can bounce ideas around, ask questions, get help with specific scenarios, talk about the gnarly stuff (fears, doubts, successes and the like) — whatever you want. You can pre-load me with messages throughout the week, so I can jump straight in at the start of our window, and you can get the most out of our time. There’s no expectation for you to be ‘online and readily available’ all day. It’s about asking for what you need and getting it, in a way that negates tricksy time zone maths and busy schedules (hooray!).
“What about the group therapy sessions?”
I know — bit of a weird (or maybe just a new) concept for the online business space, but I’ve been in enough group coaching sessions over the years to know that they (usually!) only scratch the surface of what most of us are experiencing… and therefore only realise about 5% of the possible gains.
In group coaching, the success of the session is based on individual outcomes i.e. someone asks the coach for support while the rest of the group watches on (and maybe shares an insight or two), then someone else has a turn and so on. As such, everyone is likely to take away something different (and not necessarily related) from the session. In group therapy, the success of the session is based on the outcomes of the group as a whole, which means that the exchanges are much less didactic in nature, allowing the group to create a shared experience, which is in some way freeing or facilitative, even if in intangible terms (e.g. releasing shame around an action or feeling, or realising a previously held belief about oneself isn’t shared by others).
The expertise doesn’t come from the facilitator (i.e. me), but from each other, as people operating in a shared reality (aka online business) and therefore facing similar challenges. The focus is less about ‘finding an answer’ (we’ve got a group space for that!) and more about ‘shifting perspective’, through sharing all those things we usually keep to ourselves — fears, doubts, big scary feelings, and the like.
If you’re wondering how the session kicks off (‘like, do we come with questions, or..?’), it’s about surfacing what’s already in the room, which is on me as the facilitator. I’ll likely start most sessions with a grounding or mindfulness exercise, then ask a question or make an observation, and facilitate a safe space for discussion to unfold into (using all the skills you’ll be learning about inside Camp 😉).
Finally, in case it helps, some of the sessions we’ve had recently have focused on your relationship with ‘expertise’, your USP in the AI era, and what might happen in your business if you shift your sales-related energy from push to pull.
“Are there any lock-in contracts?”
Nope, nada. Join for a month, and if/when it stops helping you get results that matter, be freeeee.
If it helps, someone joined for a month, used that support to get her first paying clients (on her own steam vs through an agency), then bowed out, letting me know “I’ll be back” and insisting that I read that in my best Terminator voice.
Another is just about to go into her fifth and final (at least for now) month, and has used her time in Camp to rethink and rejig her business model. While there’s still more to do (isn’t there always? 😉), she feels she now has enough assets up, running, and working to continue on her own.
And one more is about to enter her 14th month.
In other words, you choose, based on what you need and what you’re getting out of it.
“Do I still retain access to the core content when I leave?’
Yep! Including access to all future application-based workshops as they drop.
“Do I have to wait until the start of a month to apply?”
Not at all! If it’s calling to you, apply now, and we can work out start dates once we’re both confident it’s a fit.
“Can you tell me about the call times? I'm terrible at watching replays, and I promised myself I wouldn't do another online course if I couldn't attend live.”
Of course! At the moment we have group therapy from 8:30-9:45am AEDT on the first Tuesday of the month, and our live hour from 8:30am-9:45am AEDT on the third Tuesday of the month. These times are open to change if they stop working for the majority of the group, and — when the group is more global (as happened earlier this year) — we alternate which session happens at which time, so that every member can always make at least one call a month.
The weekly Voxer window is a little more flexible (by design!), so that everyone gets that guaranteed 1:1 support each month, regardless of what else is on their calendar.
“What platform is all the content hosted on?”
It’s all on Circle — the content, Slack-like community, group therapy sessions, and the skill practice/workshop/Q&A/GSD sessions. One platform, one login, and (hopefully!) zero chances to get lost and discombobulated.
“Is there an in-person element?”
Not yet, but I’m aiming to add one in 2027 — watch this space 😉
”What’s the application process?”
If you click on any of the ‘Apply Now’ buttons on this page, you’ll find yourself face-to-screen with a 14-question application form that should take around 25 minutes to complete. The form is designed to help BOTH of us work out a) what you need support with right now, and b) whether Comms Camp is the right place to get it. Because the application is all about allowing you and me to make a confident decision — either way! — the next step after you submit your application will depend on what kinds of questions we both still have, but could be an email exchange, zoom chat, invitation to come on in, or a suggestion of another offer that might be a better fit. Whatever that next step is, you can expect it within 48 hours of submitting your application (no-one likes suspense!). Applications will be reviewed in order of submission.
“I’m a Brain Camp alumni. How different is Comms Camp?”
There’s absolutely some crossover in the foundational skills covered (framing, questions, summary, paraphrase, normalising, reframing will all be familiar to you — but challenging, use of self, silence, termination, and informed consent may not be), but the applications for these skills are much broader. For example, when I taught framing inside Brain Camp, it was specifically in relation to VoC research. In Comms Camp, I also teach framing in terms of how it informs your positioning, onboarding processes, pitches, proposals and more.
As Miish Grixti (Brain Camp grad and current Comms Camper) put it:
”The community is a similar vibe in that it very much feels like the safe space to bring what's real, and get ridiculously helpful considered responses and insights from fellow campers.
In terms of content, it's WONDERFUL having the Kirsty genius/way of teaching/example-rich/context-rich/well-structured lessons. But the content is so much more applicable...it gives you ways to use these skills and knowledge WAY WAY WAY beyond your copy. You start seeing all your interactions (business AND life) through this different lens.
Brain Camp felt like my ticket to next-level confidence as a copywriter. CommsCamp is my ticket to next-level confidence as CEO/Business owner.”
A few other Brain Camp grads are also in Comms Camp, so let me know if you want other answers to this Q! Very happy to link you up via email, so you can chat without me getting in the way/skewing responses ☺️
Got another Q?
Shimmy me an email at hello@kirstyfanton.com and I’ll get back to you ASAP! Or, if you’re a talk-in-real-time kinda person, book a chat in with me here. Alternatively, there’s space for questions in the application form, so if you’re ready enough to open up a chat around fit, head there.
So, how ‘bout it?