Email copy as amusing as a pug in a banana costume (but far more effective).
Can he still play fetch? How does he wee?
I write entertaining emails
Funny ones, that people on your list will actually look forward to reading
They’re the kind that foster brand engagement, increase your sales, and get talked about at dinner parties in that fun, tipsy phase before Craig starts telling lewd jokes and Janet gets the hiccups.
Well, now, you’re thinking. Those are some pretty big claims from someone who just spent money on a photo of Banana Pug.
You know what?
It’s okay to be dubious. Actually, I’m glad you are.
Because now I get to convince you that my services are an excellent investment for your business.
Kind of like what I’ll be doing for your products and services if we work together (unless you’re selling jars of your own belly button fluff, in which case, I’m sorry: even I can’t help you).
Let’s start with some stats...
Zero out of one Chihuahuas enjoy bath time.
Haha, look at his angry little face! It's like he ju- oh... sorry. My left brain's telling me I need to get back on track.
Alright lefty, you win. Here are some more relevant stats:
- My launch emails for Erin Mullins-Sanderson (aka Fit Rocker Chick) increased her sales by 175%, landing her her first ever six-figure launch
- I sold out the beta version of my own course with a sales page and 4 emails, clocking a 10.4% conversion rate
- I helped online course creator Kristen Walker smash her goal of 20 students for the first launch of her course… by bringing in 110
What would these numbers mean for YOUR business?
Unless you have a mailing list of two (parents come in handy sometimes, amirite?) and are selling individual peanuts, I’m guessing they might mean something pretty good.
One of the reasons my copy is so effective has a lot to do with the fact I have a background in psychology.
You can read more about it here, but the long and short of it is I KNOW YOUR INNERMOST THOUGHTS!
*Chuckles to self*
No, not really: I'm a trained psychologist, not a psychic.
However...
I do know how to influence behaviour. I'm also highly skilled at getting into people's heads to work out their reservations, motivations, and aspirations.
Which is key if you want copy that connects and converts.
And you want that, right?
....................................................................................................................................................................................................
“Kirsty clarified our messaging perfectly. I didn’t change one word in her copy.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
She understood the mission, understood the pain points of my clients, and NAILED IT. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Our goal for the launch was 200 new students, and we closed the doors with 275, more than doubling our launch profits!!! ⠀⠀⠀
⠀⠀⠀⠀⠀⠀
She made our launch so easy and low stress. We handed her the reigns and she crushed it.”