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Email copy as amusing as a pug in a banana costume (but far more effective).

Can he still play fetch? How does he wee?

I write entertaining emails.

Funny ones, that people on your list will actually look forward to reading. 

They’re the kind that foster brand engagement, increase your sales, and get talked about at dinner parties in that fun, tipsy phase before Craig starts telling lewd jokes and Janet gets the hiccups.  

Well, now, you’re thinking. Those are some pretty big claims from someone who just spent money on a photo of Banana Pug

You know what?

It’s okay to be dubious. Actually, I’m glad you are.

Because now I get to convince you that my services are an excellent investment for your business.

Kind of like what I’ll be doing for your products and services if we work together (unless you’re selling jars of your own belly button fluff, in which case, I’m sorry: even I can’t help you).

Let’s start with some stats:

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Zero out of one Chihuahuas enjoy bath time. 

Haha, look at his angry little face! It's like he ju- oh... sorry. My left brain's telling me I need to get back on track.

Alright lefty, you win. Here are some more relevant stats:

  • My launch emails for an online course creator increased her sales by 175%, landing her her first ever six-figure launch
  • My weekly marketing emails for a tech company maintained an open rate of 39.4% (more than twice the industry average) over the course of six months
  • One of my emails for a client in the hotel industry set a new company record of 800 click-throughs in 15 minutes
  • My drip campaign for another increased the number of website visits by 46.98% over the course of four weeks, contributing to their biggest month of sales on record.

What would these numbers mean for YOUR business?

Unless you have a mailing list of two (parents come in handy sometimes, amirite?) and are selling individual peanuts, I’m guessing they might mean something pretty good.

 
 

One of the reasons my copy is so effective has a lot to do with the fact I have a background in psychology.

You can read more about it here, but the long and short of it is I KNOW YOUR INNERMOST THOUGHTS!

*Chuckles to self*

No, not really: I'm a trained psychologist, not a psychic.

However...

I do know how to influence behaviour. I'm also highly skilled at getting into people's heads to work out their reservations, motivations, and aspirations.  

Which is key if you want copy that connects and converts. 

And you want that, right?

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Kirsty clarified our messaging perfectly. I didn’t change one word in her copy.
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She understood the mission, understood the pain points of my clients, and NAILED IT. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Our goal for the launch was 200 new students, and we closed the doors with 275, more than doubling our launch profits!!! ⠀⠀⠀
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She made our launch so easy and low stress. We handed her the reigns and she crushed it.
— Erin Mullins Sanderson, Fit Rocker Chick